Milwaukee Studio Branding Session for Therapist
This session was unique! A good mix of lifestyle Milwaukee Studio Branding photos, professional headshots to be used anywhere, and a few family photos! Claudia wanted to show her brand as a way of open arms, showing that you aren’t alone. That you can come to her and talk about anything.
We talked about the brain a little during her session and where your feelings come from. Why you may be feeling those things, etc., if I were looking for a therapist, I would 100% hire this woman! She has such a calming presence, and the way she wanted to show that to her clients is beautiful!
She is a new Mom, and leaving her babe for her session wasn’t possible, so I told her to bring the babe along! And if at all possible, bring her hubby! Both came, and it was fantastic to hear babe noises and jokes alongside Mom and Dad!
Let’s get to know Claudia of New Path Wellness
Ideal client, who are they, why are they coming to you, why should they book you!?
Women, perinatal and postpartum stages of life, mothers, young adults are going through life transitions, individuals experiencing seasons of anxiety and/or depression symptoms related to distressing events happening in their lives.
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
NPW is a welcoming, warm, inclusive environment to take your vulnerabilities, heartache, and worries off your shoulders and let someone else carry them for a while. It’s a place to identify your inner strength, capacity for loving yourself, and certainty in your capabilities. I came up with the name New Path Wellness to symbolize the literal requiring of our neuropathways that occurs when we go through a healing process such as therapy.
Favorite part of your job? What is your least favorite part?
Most favorite- Seeing people realize that they have all the answers they will ever need in their life and harness the power to move towards peace- whatever that means for them continuously. When joy emerges for them, it’s like Christmas morning for me!
My least favorite part is paperwork. 🙁
What was something that surprised you about what you do?
I used to work in healthcare systems (both federal and county) and three years ago made the jump to my practice. Thought that I loved the structure/routine and would struggle with making my hours/flexibility, but there’s absolutely no way I’d turn back now! I surprised myself in how I can thrive even more with independence and holding myself accountable rather than others doing that.