June 30, 2022

3 Reasons Why Professional Brand Photography Is A Must

When you think of branding your business, a photo shoot might not be the first thing to come to mind. But what if we told you that professional brand photography has some major, evidence-backed benefits for your business? Yep – some pro photos of you and your team can really set your business up for success. Here’s how:

1. Authenticity is REALLY important

In recent years, authenticity has become a major marketing buzzword. Consumers (primarily Millennials and Gen Z) are more likely to support a brand if they believe the branding (design, tone of voice, photography) is authentic.

In fact, according to a study about consumer shopping habits post-pandemic, authenticity is important to around 88% of consumers! It’s so important, that it can often make or break whether a consumer decides to work with a certain brand.

Of course, there’s nothing more authentic than photos of the person (or people) behind a brand. Think of it like this: Consumers are 37% more likely to trust an influencer over a brand.

Why? Because influencers come across as real, relatable people. By showcasing the face behind your brand, you’ll quickly be perceived as more authentic, relatable, and trustworthy.

2. Transparency breeds loyalty

Transparency and authenticity go hand in hand with 94% of consumers staying loyal to brands they believe show complete transparency and authenticity.

We don’t need to tell you that 94% is an awesome number! If your customers feel like your brand is truly YOU, they’re significantly more likely to keep coming back.

3. Consumers buy more based on trust

If the first two reasons weren’t enough to convince you of the power of brand photography, consider this final point. It turns out that once consumers believe you’re authentic, they’ll want to work with you more. Around 46% of consumers will pay more for brands they trust. Yep, you read that right! Not only will your customers keep coming back, but they’ll pay more to do so! 

A brand photo session will generate more authenticity in your brand imagery. More authenticity leads to more customers working with you, and with more customers heading your way, you’ll generate greater customer loyalty. 

And because they trust you, your new loyal customers are willing to pay more for your product or service. All this because you’re willing to showcase the face behind your brand and show your customers who they’re really working with. Brand photography is more than a headshot, it’s how you set a solid first impression before potential customers shop with you or book your services.

So, now that you’re sold on the power of professional brand photography, what’s next? How about choosing the right photographer for you?

We’re Natural Intuition Photography – your brand photo pros

We’re a down-to-earth photography duo that wants to help boost your business AND help you feel more comfortable in front of the camera.

When we plan a session, we think about how you want potential customers to perceive you and your brand. We’ll help you draw out those qualities in yourself so they show up authentically in your photos.

Because brand imagery is so important, we make sure to capture the absolute best of you. For you (and for us), this is more than just a photo shoot. This is a powerful investment in the success of your brand and we’re more than ready to help. Ready to take the next step? Get in touch with us today to book your brand photography session!